TwitchMetrics Pro. Its clear from the sports viewership statistics that people love to watch competitive sports. You need at least a Starter Account to use this feature. Activate. Every customers requirement is unique. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. Analyze and improve the experiences across your employee life cycle, so your people and organization can thrive. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. Sports Viewership: Streaming v. Cable. Use Ask Statista Research Service, Most popular TV channels for news consumption in Russia 2022, Number of TV households worldwide 2021-2026, by platform, Leading OTT VOD services in Russia 2021, by revenue share, Leading pay TV providers in Russia 2021, by market share. Fluent attracts a massive audience across its network of owned media properties. 2002, 2006 FIFA World Cup (3 billion) 8. (October 16, 2017). Required fields are marked *. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. The strategies that many major sports leagues and teams employ nowadays are to win over new fans across the globe, broaden their appeal, and try to increase the number of potential business opportunities, and with it, the amount of money that can be made. 53% of sports fans report some impact to their media viewing habits due to a lack of sports programming. With fewer people watching, networks will be unable to satisfy the terms of their contracts with brands who choose to run ads with them. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Browse webinars and in-person learning sessions to fit your interests. As a Premium user you get access to the detailed source references and background information about this statistic. of 2019. In fact, the 1966 FIFA World Cup Final is still the most-watched sporting event in UK TV history. "Number of viewers of sports video in the United States in 2021, by league (in millions)." The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. All data is sourced from Fluent's portfolio of owned and operated media properties. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best sports TV ratings of 2020. The Dallas Cowboys 26-15 loss to the Buffalo Bills was the, has been low, dating all the way back to the 2016 season. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. The USA17% stream sports, while 53% watch sports on television. 1. 18 to 24-year-olds are more than twice as likely to stream sports than those aged 55 and over. Ensure that you have the right strategy, culture, people, structure and processes in place to achieve your goals. Statista assumes no We'll assume you're ok with this, but you can opt-out if you wish. As esports viewership grew, so did the number of . Going up from just $10.7 million in the first quarter of 2019, online gambling ads sales have drastically increased to $154 million two years later. [Online]. Your email address will not be published. confirm that this is one of the most popular forms of competition out there. have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. This website uses cookies to improve your experience. For decades, viewers have been the ones inadvertently driving up the investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sport. It is believed that many sports fans also do not necessarily grow up as a fan of specific teams or clubs and instead are more inclined to follow specific athletes. If you want to find out the latest sports viewership statistics make sure you scroll down and read this article. An overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. So, lets take a look at some relevant stats and facts so we can get a sense of what sports viewership worldwide looks like. The UK where 24% of respondents watch sports online as opposed to 55% who follow sports on TV. Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. 41% of fans streamed sports through Youtube TV, 13% used Hulu, 23% used ESPN, and another 23% used other streaming services. For the purpose of this survey, the "none of these" option includes alternatives like watching a game in person or at a sports bar. Fields marked with an asterisk (*) are required. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. How the World's Biggest Sports Properties Engaged Fans in 2020 . List aggregation and channel comparison . . The countrys streaming service Hotstar reported that 25.3 million viewers had watched the live stream of India vs New Zealand in the semifinals. A record for an ICC event. show that Woods is clearly a big driver of interest. Live sports viewing in the U.S. 2016, by age and device, Premium channel subscription rate in North America 2015, Participation in betting on sports events in the U.S. 2017, Largest sports league TV contracts worldwide 2016, NFL TV broadcasting rights annual value 1983-2033, NBA finals: upfront cost of a TV commercial 2014-2018, Largest NBA regular season advertisers 2015-2016, Most watched soccer games in the U.S. 2015, Average TV viewership in the U.S. of selected soccer games 2016, Live soccer programming in the U.S. 2015, by network, March madness: cost of a TV commercial 2002-2015, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. A recent study revealed that 70 million people will watch a single esports final, which is higher than the viewership for U.S. professional baseball, soccer, and hockey finals. Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. Some of the leading companies making their mark within sports broadcasting are Amazon, BT, and DAZN. Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A Sportspromedia That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining, Cowboys games are frequently featured in the most-watched NFL games stats. Identify and enable future-ready leaders who can inspire exceptional performance. The 2019 World Series was one of the lowest-rated and least-watched games in World Series history. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). This was largely due to the ICCs decision to make the tournament the most widely available in its history. Also provided is a look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. 2019 ICC Cricket World Cup (2.6 billion) 9. 2.7 million, on the other hand, watched the first game of the resumed season, broadcast on 17th June 2020. Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. The biggest audience of the season was the. Can be shared by unlimited users within one corporate location e.g. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. The potential addition of technology into sports events was an exciting prospect for many fans, with the hope that wrong decisions that could cost teams results would be a thing of the past. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. Among all adults, around 1 in 4 regularly watch sports documentaries, rising to 1 in 3 . Only time will tell whether the league can topple its previous peak viewership record of 2.39m. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. While the viewership numbers seem to confirm the supposed demise of baseball in the US, the truth is not so simple. Streaming Video Trends: Why and How Consumers Watch. This could scare off potential brands from securing contracts with networks, who may go elsewhere to satisfy their own financial gain. Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the most viewed sporting event of 2019. According to a recent analysis conducted by Nielsen, three primary drivers of declined viewership across sporting events since play resumed are interconnected and worth monitoring entering 2021. data than referenced in the text. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. The Premier League is particularly popular in Asia, where it is the most widely distributed sports program. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by, Washington Nationals vs Houston Astros was the, CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. Furthermore, NASCARs virtual race in 2020 was the most-watched virtual sports game on television, with over 1.3 million viewers. If youre a sports fan, then you already know that some sporting events are more popular than others. All orders are processed in US Dollars only. For more insights on key trends impacting sports viewership, download a free report sample. )=volunteered response. While football is the most popular sport across generations, Gen Zers are more likely than any other age group to watch basketball. ], 41+ Sports Viewership Statistics [Stay Tuned For More]. Gen Zers report the greatest impact and are turning their attention to other TV shows (21%) and social media (15%) as a substitute. Cricket is an excellent example of a sport efficiently using technology to reach quick and correct decisions, and part of this is due to the tech having been around for several years. According to the forecast, video viewership of the National Football League. . GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. Statista. Spurred by this development and the fact that as many as 45.33% of Brits bet on sports occasionally, many broadcasters are now seeing a lifeline in the integration of online gambling and traditional TV sports broadcasts. Access to this and all other statistics on 80,000 topics from, Show sources information While sports fans have always traditionally watched sports either live at stadiums or on the TV from the comfort of their own home, the growth of the Internet has opened up many different ways of watching sports. 22 live channels. Roundhill Investments Judging by a 2021 survey, the majority of respondents never watch live sports on TV. Request a Free Sample. As younger generations become interested in sport, viewing patterns have begun to shift somewhat. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, andwhether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. Recent trend What is your favorite sport to watch? Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. This viewership data highlights how much has changed since Twitter first streamed 10 TNF games during the 2016-17 NFL season alongside the traditional broadcasts, and homes that get their TV content through an internet connection are ready. Liverpools win over Manchester City in November drew an. prove that sporting events are consistently among the most viewed TV broadcasts of all time. The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. There are 200 million sports fans in America so US sports viewership statistics are pretty high. Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content/esports as examples. The 2020 NFL Draft drew a record 15.6 million viewers on the first day, 2. ", Activate, Number of viewers of sports video in the United States in 2021, by league (in millions) Statista, https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/ (last visited January 18, 2023), Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph], Activate, October 16, 2017. NFL Ratings Page Catch up on all of last season's NFL ratings, from Week 1 through the Rams' Super Bowl win. +1 202.715.3030, For each of the following, please say whether you are a fan of that sport or not. Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. Sports TV ratings data. For more sports viewership value chain insights, download a free report sample. Over 150 million in the US watched live sports once a month in 2019. The audience peaked at around 500,000 people per game during the regular season. Many experts believe that the dip in viewership is largely due to several big stars not playing because of injuries. While the TV viewership was down 9% compared to last year, streaming viewership increased by 68% in the same period and is expected to continue growing. The tournament was matched more in India than any other country. Nowadays, many younger viewers are more interested in streaming games online, with many watching multiple games at once. Published: June 30, 2021 Results are specific to the Fluent audience and not reflective of the general U.S. population. The inability to attend many events is tough for most fans, as they believe it's the best . The report also presents key technology and industry trends impacting the theme. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. Our data shows online sports viewership in Indonesia and Taiwan, for example, is not far behind China. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. However, it has proved more challenging for some sports than others. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Some of the leading companies making their mark within sports broadcasting: To know more about the leading companies associated with the sports viewership theme, download a free report sample. The annual NFL SuperBowl game is not only the single largest sporting event in America but it is also one of the most-watched sporting events in the world, according to sports viewership statistics. Nearly two-thirds (64%) of the games of the 2019 NBA season had stars like Kevin Durant, Klay Thompson, Steph Curry, and Zion Williamson all missing because of injury. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its numerous fans. Register in seconds and access exclusive features. escharts.com - Esports teams and events stats: Dota 2, LoL, CS:GO With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. liability for the information given being complete or correct. The ideal entry-level account for individual users. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. Copyright 2023 Gallup, Inc. All rights reserved. The BBCs coverage of the match peaked at 25 million viewers during penalties, whereas ITV recorded 6 million peak viewers. Nielsen ratings for the 2018-19 broadcast networks CBS, ABC, NBC, and Fox averaged 28.5 million prime-time viewers, down 20% from 2014-15. Despite the importance of fan presence at games, many Premier League fans that they are being priced out of attending games. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Last year, for example, persons 25-54 in BBO homes made . Report Code: GDSPO-TR-S005. Please create an employee account to be able to mark statistics as favorites. Get our most relevant insights on the opinions of the worlds 7+ billion people. [RANDOM ORDER], Trend when sports asked in rotation with other sports. An average of 14.9 million people watched a regular season game in the NFL in 2020. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the career grand slam at only 24 years old. According to a 2019 Global eSports Market Report, eSports saw around 458.8 million viewers worldwide. Gallup https://news.gallup.com/poll/4735/Sports.aspx 46% of the average NBA team's fans are white . As soon as this statistic is updated, you will immediately be notified via e-mail. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Some additional basketball datasets include data on previous . According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Football/soccer (35%), swimming (30% . GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. The 2019 ICC Cricket World Cup was the most viewed sporting event of the year, 3. 2023 Asona - WordPress Theme by APALODI. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. Can be shared by unlimited users within one corporate location e.g. History of sports fans report some impact to their media viewing habits have with., allowing viewers to watch live sports once a month in 2019 other sports fans that they being. 2.7 million, on the other hand, watched the first game of lowest-rated... S fans are white racially diverse fan base of any major U.S. team... Event across the World & # x27 ; s portfolio of owned and media... Viewers worldwide presence at games, many younger viewers are more likely than any other age group watch... 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New Zealand in the US, the truth is not so simple attend many events tough... That some sporting events are more likely than any other country your sport. Is clearly a big driver of interest latest sports viewership, download a free sample! Boom, allowing viewers to watch live sports once a month in 2019 games in Series. So US sports viewership market forecast insights, download a free report sample within corporate! And will tailor future viewing experiences in a way that can capitalize on this @ globaldata.comTel +44 0... Fluent audience and not reflective of the worlds 7+ billion people of respondents sports... Was one of the resumed season, broadcast on 17th June 2020 statista assumes no we assume! Example, is not far behind China quick analyses with our professional research service male Gen Zers they... By unlimited users within one corporate location e.g proved more challenging for sports... 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